Brand Identity

The iuth brand is a visual representation of our core belief: "Code is law, but Humans are the judge."

Our identity sits at the intersection of Terminal Culture (Dev) and Consumer Simplicity (UX). It should feel as precise as a line of code, yet as accessible as a light switch.

  • Name: iuth (pronounced eye-uth or i-yuth)

  • Etymology: "I" (The Sovereign Self) + "Auth" (Authority/Authentication).

The Logo System

Our logo is constructed from three distinct "Keycap" blocks, representing the modular nature of our infrastructure.

The Construction

The logo is strictly monospaced. Each element resides within its own rounded container, symbolizing isolation and security.

  1. The Wildcard (*)

    • Symbolism: In programming, the asterisk represents "Everything" or a "Pointer." It signifies that iuth is the universal pointer for all your machines.

    • Visual: It also mimics the masked character of a password field (****), reinforcing security.

  2. The Subject (i)

    • Symbolism: The lowercase i stands alone. It represents the human user—distinct and separated from the machinery. It is the smallest but most significant element.

  3. The Function (uth)

    • Symbolism: The truncation of "Authority." It represents the heavy lifting—the cryptographic verification and execution layers handled by the protocol.

Color Palette

Our color system is designed for Dark Mode first. It draws inspiration from retro-futuristic terminal interfaces and high-contrast warning systems found in industrial robotics.

Color Name

Hex

Usage

Meaning

Void Black

#0F0F10

Background

Deep, infinite space. Reduces eye strain.

Terminal Green

#39FF14

Primary Accent

"System Go", Approved, Active, Safe.

Concrete Gray

#F0F0F0

Text / Blocks

Clarity, Structure, Neutrality.

Alert Red

#FF453A

Error / Stop

"Access Denied", Revoked, Danger.

Usage Rule: Use Terminal Green sparingly. It should only appear when a user needs to confirm an action or when a system is fully operational. Do not overuse it for decorative backgrounds.

Typography

Typography is the voice of our brand. We use Monospace typefaces to convey precision.

  • Primary Font: JetBrains Mono or Roboto Mono.

  • Rationale: Monospaced fonts align characters vertically, making information easier to scan—just like reading code or a financial ledger.

  • Styling:

    • Headings should be Bold.

    • Data points (Hashes, IDs, Amounts) should always be in Code Block style.

Design Assets

PreviousUse Cases

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